Doctor’s Associates, the owners of Subway, have commenced a lawsuit .against its competitor Quiznos based upon television commercials created by Quiznos as well as by amateurs in a 2006 ad campaign entitled “Quiznos vs. Subway TV Ad Challenge.” Plaintiff charges defendants QIP Holder, a Quiznos subsidiary, and iFilm with making false claims and derogatory depictions of Subway sandwiches. The case is venued in the Federal District Court of Connecticut and will hinge upon the interpretation of the Lanham Act which prescribes trademark rights and the Communication Decency Act which safeguards the internet (commercials were posted on YouTube).

http://www.nytimes.com/2008/01/29/business/media/29adco.html?_r=1&ref=business&oref=slogin